Instagram: PR Success


As most of you know, among being a wannabe fashionista and foodie, I am a public relations professional by day. I eat, live, and breathe PR! Not even kidding right now. When I attended this session at the 77th Annual Florida Public Relations Association Annual Conference on “Best Practices for Leveraging Instagram as a PR Tool,” I began to become consumed in a PR high and SO excited to share what I learned.

8 Tips for Instagram Success

  1. Get creative with your content – Nobody wants to see the same content every day. Have fun!
  2. Humanize your brand – People love to learn about people! Go behind-the-scenes and share successes of your team or client stories.
  3. Post frequently – But don’t get crazy! Posting 3 times a week should be your max unless it’s event oriented.
  4. Reward the behaviors you want to repeat – If someone posts about your product or comments on a IG post, engage with them by commenting back or regramming.
  5. Be smarter about hashtags – Create and use hashtags that are unique to your brand and relevant to your audience.
  6. Increase engagement – Once again, engage in online conversation with your followers.
  7. Create an Instagram style guide
  8. Be professional

According to a study conducted by Simply Measured, brands received 12% higher engagement on photos with hashtags and 76% higher engagement on photos that are geotagged.

8 Examples of Insta-creativity

  1. Themed content campaign – Create a theme that is eye-appealing and be consistent throughout the campaign.
  2. User-generated content campaign – Have followers use a specific hashtag on their photos and regram them. This helps generate content and engagement!
  3. Influencer takeover – Partner with industry-related influencers to have them do an Instagram takeover. Celebs oftentimes do this for brands they love! (Example: Jessica Alba with Honest Company)
  4. Insta-mob – Have influencers use hashtags with photo on certain day/time.
  5. Filter-driven storylines – Microsoft is an excellent example of this!
  6. Cross platform – Share via Facebook and Twitter to increase exposure.
  7. Insta-zine – Created a magazine on Instagram! Example here.

Other helpful links…

20 BEST Instagram Tools –

Simon Sinek – Start with Why (Awesome video!)

Instagram Metrics – Simply Measured

All of this genius information was given by Heather Whaling, President of Geben Communication. She was full of Instagram knowledge! I hope you got as much out of this post as I did. I look forward to using her tips to expand my own brand!

You’re welcome & Happy Instagramming dolls!


  • comment
  • Facebook
  • Twitter
  • Pinterest
  • Google+
  • Stumble
  • Email
  • Leave a Reply

    Your email address will not be published.

    Error: Access Token is not valid or has expired. Feed will not update.
    This error message is only visible to WordPress admins

    There's an issue with the Instagram Access Token that you are using. Please obtain a new Access Token on the plugin's Settings page.
    If you continue to have an issue with your Access Token then please see this FAQ for more information.

    Instagram | @brandiagomez